for healthcare brands
HUMAN-CENTERED INSIGHTS
Good stories stay with you. They illuminate deeper insights. Empowering clients to shape the future of healthcare brands.
Integro is a global healthcare consultancy that leverages authentic human insights with strategy and technology to help companies forge deeper customer connections and spark brand transformation.
Our insights spark action
We could explain how we uncover the hidden decision drivers that shape customer behavior. Or discuss the gaps left by traditional market research. We could even claim that we empower healthcare brands to make BOLD, transformative decisions. But why not experience it for yourself?
Transforming Patients’ Lives with Alternative Dosing Formulations
About 95% of our decisions are influenced by unconscious and subconscious emotions. So, understanding what drives consumer people’s decisions is a Holy Grail for marketers.
Overcoming Emotional Barriers in Cardiovascular Drug Adoption
How a pharmaceutical company navigated unexpected hurdles in launching a cardiovascular (CV) drug that seemed poised to revolutionize the market.
Transforming Survival into Meaningful Moments
How one pharmaceutical company moved beyond the typical approach of emphasizing survival, and found success by delving deeper into patients' emotional needs.
Empathy. Integrity. Diversity. Curiosity.
It’s what we stand for
Our values guide everything we do at Integro – we champion diverse voices and views. We always encourage curiosity which makes for an endlessly fascinating environment. One where the stories are never dull…