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our thinking

Whether you're driving brand strategy, uncovering game-changing insights, or pushing the boundaries of innovation in the world of healthcare, we’ll keep you ahead of the curve with the latest trends, news, and expert perspectives.

Christine Hayden 8/20/24 Christine Hayden 8/20/24

Hidden Depths: Neurological Treatment - How to Motivate Mental Health Patients to Seek Treatment

How one pharmaceutical company used Hidden Methodology to craft a campaign that not only educated patients but empowered them to proactively improve their health.

Christine Hayden 8/12/24 Christine Hayden 8/12/24

Hidden Depths: Transforming Survival into Meaningful Moments

How one pharmaceutical company moved beyond the typical approach of emphasizing survival, and found success by delving deeper into patients' emotional needs

Christine Hayden 8/6/24 Christine Hayden 8/6/24

Hidden Depths: Overcoming Emotional Barriers in Cardiovascular Drug Adoption

How a pharmaceutical company navigated unexpected hurdles in launching a cardiovascular (CV) drug that seemed poised to revolutionize the market.

Christine Hayden 4/2/24 Christine Hayden 4/2/24

Hidden Depths: Transforming Patients’ Lives with Alternative Dosing Formulations

About 95% of our decisions are influenced by unconscious and subconscious emotions. So, understanding what drives consumer people’s decisions is a Holy Grail for marketers. For market researchers, this raises a critical question: how do we unpack these deep-seated decision drivers?